The Realities of DIY vs. DFY in Small Business

When you’re just starting out with your small business, the temptation is omnipresent to try and do as much as you can yourself. This is not only from a cost standpoint, but also a sense that you can do this. While it’s a smart idea to have a basic grasp on things, there are many items you’ll need help with, and just don’t make sense to try and learn.

For instance, coding a website from the ground up takes a skill set you probably don’t have, and would take a while to learn. Best to hire that out. This isn’t always the case however. Many things you can and should do. Let’s have a look at several of the factors that will inform your decision on whether to go with DIY or DFY

Is DIY or DFY better for your small business?

  • Ask yourself what you really want to do in your business. Do you want to be the one doing all or most of it, or do you not want to “work” in your business much at all, wanting instead to be the executive or visionary.
  • Brutally assess your skill sets, and weigh whether or not it makes sense expense and time wise to do a particular task.
  • If you do hire out, try to get personal recommendations when possible, and never pay in full upfront. Schedule payments on a staged delivery basis, to ensure that the work will actually get done and that you won’t get taken for a bundle.
  • One item you should think about outsourcing is your sales and email copy. These are extremely important pieces, and it’s very easy to write bad or mediocre sales copy. This will do you incalculable harm. There is an art and science to this, so make sure whoever does it knows what they are doing.
  • Look to keep a unified look and vision to all your online properties. When you’ve got several people working on your business, it’s very easy to lose your look and become fragmented. Stay clear about what you want to see!

At the end of the day you’ll have to make a decision which style, DIY or DFY, best fits your business. Make sure the decision is one that’s in the best interest of the business!