For many site owners, optimizing your images is one of the last things you think of, if it’s thought of at all! Nevertheless this can hurt your pages in several ways.
Not only could you hurt your own site’s SEO, you will lose out on a number of benefits that optimizing your images can bring, notable among them higher conversion rates.
Let’s check out 5 quick tips for making sure your images are enhancing your site, and not detracting from it!
5 Doable tips for optimizing your web page images
Keep your image files smallish
This is among the easiest and best favors you can do for your page. Large image files can take eons to load on the page, causing aggravation, abandonment, and lost sales. Amazon calculated that every second lost while their images load costs them $1.6 billion per year!
Use image filenames wisely
Make every effort to name your image filenames with your keywords. This is a big on-page SEO item, and helps Google determine where to rank your pages. Taking a look through your analytics to find out how customers are searching for a particular item can help them be found easier.
Optimize your ALT tags
Taking care to optimize your image ALT tags, also known as ALT text, is one more “make sure you do” item. This can be the difference in whether or not your images even show up in Google images or for that matter search, and is also an easy fix. Don’t overlook this one.
Employ JPEGs if at all possible
There are several different types of image types out there, but for the most part, JPEGs have always been and continue to be the de-facto image type used on the Web. They are easily compressed, and carry a small footprint, helping them to load quickly and efficiently. If you can’t use a JEPG, then opt for a PNG files next, and GIFs last.
Use a Google Image Sitemap
This is found in your Google Webmaster Tools, and will help Google find, index and categorize your images, making it far more likely that those images are found in Google images and search.