Since backlinks are proving to still be a large part of ranking well in Google, it only makes sense to use what amounts to the best practices for acquiring backlinks that not only count with Google, but are sure to hold up to scrutiny.
These days, knowing what you can and can’t do with backlinks can be totally confusing, and lead to mistakes and perhaps even penalties.
Since we definitely don’t want to go there, let’s check out some of the best ways we can build links in 2015 without fear of being banned or otherwise penalized.
5 Best practices for link building in 2015
Vary your anchor text
When Google sees a link profile containing 95% of one particular keyword, it is a sure sign to them that some rather heavy link engineering is going on, and you will be penalized. Preferably, vary your anchor text to include text that occurs naturally, together with a few naked URLs and “Click Here’s”, etc.
Seek social links
Links generated from social media can benefit you in at least two ways. First, they are a lot easier to get, and can carry the promise of increased traffic. Secondly, it is a signal to Google that your pages are engaging socially, which supports your ranking.
Natural growth is the ticket
When you get large numbers of links for no obvious reason, such as a launch or event, then Google will probably wonder why, and may do something.
Don’t buy links
There is no safe way to buy backlinks and you will eventually be discovered. Stay clear of those pie in the sky offers of 10,000 links for $10, because it will definitely hurt you, probably sooner rather than later!
Don’t use private blog networks
All the rage over the last several years, the use of private blog networks has been extensively uncovered by Google and dealt with in recent search engine algorithm updates. If you’re very clever, you can create your own, but that could be a time-consuming and very expensive undertaking.